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 At Shoko, our commitment to sustainability isn't just about fashion – it's about integrity and clarity. We're all about shedding light on the journey your garments take from concept to your closet. Welcome to our world of supply chain transparency and a pricing approach that's as genuine as our ethos.

Unveiling the Value


It's time to break it down for you. The true value of our garments is a blend of artistry, labor, and resources that harmoniously come together to create pieces you'll cherish. Think top-quality materials, the skilled hands of local artisans, and the magic that happens when you wear our creations. But there's more – every choice you make is an investment in the sustainability of our craft. This investment covers not just the making of the garment, but our commitment to sustainable operations.

Our Local Commitment


Picture this: every piece of the puzzle, from materials to the finished product, originates right here in Athens, Greece. We've taken a stand to keep our production as local as possible. Our suppliers are based in Athens, just like us. That means no unnecessary shipping across continents, no carbon footprint from long flights. By keeping everything close, we're not just cutting down on emissions; we're fostering local craftsmanship and supporting our community.

The Nitty-Gritty of Pricing

Curious about what makes up the digits on the price tag? Let's dive in. Our dedication to quality means we work with small textile businesses, and top-notch materials come at a cost. These materials aren't cheap, especially when working with local, ethical sources.

Then there's the labor. Fair wages and ethical work conditions are non-negotiable. Each piece is created with care and precision by a team of cutters, sewers, designers, photographers, videographers, makeup artists – the list goes on. And yes, fair compensation is at the core of it all.

 Our Very Own Workshop

Ever wondered where the magic happens? It's right here, under our roof. We're not just another brand; we're a family dedicated to our craft. At the heart of Shoko headquarters lies our very own workshop. This is where each piece is meticulously crafted with love, care, and an unwavering commitment to quality. Every thread, every stitch – it's all a testament to our passion for fashion that's ethical and authentic.

Beyond – Our Dedicated Spaces

We take pride in our production process, one that's deeply rooted in our values. When the demand stretches beyond the capacity of our main workshop, we turn to our second dedicated workshop. Located a few blocks away, this space mirrors the ethos of Shoko. It's where our garments come to life with the same love, precision, and dedication that define us.

Getting your cherished piece to you – is another piece of the puzzle. From transportation to packaging, each step adds up. And speaking of packaging, our commitment to sustainability extends here too. Every garment comes with a plantable tag infused with basil and tomato seeds. It's our way of adding a touch of green to your life, transforming every Shoko piece into a chance to cultivate your little garden.


Marketing efforts &  Company Costs

Yep, those play a role too. Sharing our ethos and creations with the world involves a dedicated team of professionals. Every photoshoot, every story & every reel, every campaign – it's all part of our commitment to authenticity. Oh, and don't forget the unsung heroes – customer service, administration, and the countless behind-the-scenes roles that keep things running seamlessly.


And then, there's the legal side of things – taxes. We're talking a 24% tax rate in Greece and 100% advanced payment on the upcoming year. It's a significant aspect of the puzzle.

Transparency and Feline Friends

This isn't just about clothes; it's about a conscious choice, a nod to sustainability, and a celebration of homegrown craftsmanship. Our transparency isn't just a promise; it's a commitment to show you every aspect of what goes into your wardrobe. With every purchase, you're part of a story that's ethical, transparent.

And here's a purr-fect detail: 10% of our net profits are dedicated to cat rescue initiatives. We're all about our furry companions, and inside our head offices, nine adorable cats live as residents. Just to be clear, these furry buddies are all about hanging out in our office spaces, not the workshop. So don't worry, there's no feline fluff making its way into your garments!

Join us on this journey, and let's redefine the world of fashion – one local thread at a time.

With transparency, gratitude, and a chorus of purrs,

The Shoko Team


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